Google Business Profile for Plastic Surgeons — From Hidden to Headliner

The Blind Spot That Costs You Bookings

Think about this: recent data shows that 61% of people click on one of the three businesses in Google’s Map Pack, compared to 29% clicking on regular organic listings and 10% or fewer clicking on ads. That’s the difference between being seen and being invisible. And here’s the kicker: if you’re miscategorized or your bio is vague, you’re not just in the lower half — you might not even show up at all.

Most providers fall into this trap because they treat their Google Business Profile like a one-and-done setup. They pick a category when they open the practice, drop in a couple of sentences, and never touch it again. Meanwhile, Google has quietly added new categories (like “Med Spa,” “Botox Clinic,” or “Laser Hair Removal Service”) and refined its algorithm to reward clarity and consistency.

The result? You’re playing an old game while competitors are winning the new one.

Clarity Is Currency: The Category + Bio Fix

Here’s the truth: Google doesn’t care how many years you’ve studied, how advanced your technology is, or how beautiful your website looks. If your categories and description aren’t clear, you’re invisible.

The Category + Bio Method is simple but transformative:

1. Lock in the single most searched category as your primary signal to Google.
   
2. Support it with a handful of carefully chosen secondary categories that mirror your actual services.
   
3. Then write a bio in the third person that echoes the exact terms on your website — facelifts, tummy tucks, injectables — and drops your city and board certification right up front.

Do this, and Google suddenly has no doubt who you are, what you do, and where you belong in the search results.

Google Business Profile Categories and Bio: Why They’re Your New Front Door

Choose Categories That Pull Patients In

Imagine your Google listing as the sign hanging over your front door. If it says “Clinic,” you could be anything from urgent care to podiatry. If it says “Plastic Surgeon,” Google knows exactly who to recommend you to.

Refining categories isn’t busywork — it’s the equivalent of moving your practice from a side street to Main Street. Patients search the words “Plastic Surgeon” more than 1 million times a month. “Cosmetic Surgeon”? Barely a fraction of that. Which sign do you want hanging above your door?

Write a Bio That Speaks Google’s Language

Most bios are written like a brochure: “We pride ourselves on delivering exceptional care.” That’s lovely, but it doesn’t move the algorithm. What does? Clean, third-person sentences that match your website’s procedure terms.

“Dr. Rivera is a board-certified plastic surgeon in Dallas specializing in rhinoplasty, facelifts, and breast augmentation.”  Short. Exact. Searchable.

It may feel mechanical, but it’s not. This is how you give both Google and patients a clear handshake introduction. The warmth can come later, once they’re in the consult room.

Why Fewer Words Can Mean More Visibility

The temptation is to throw in every possible service, every credential, every buzzword. Resist it. A bio under 750 characters forces you to prioritize what matters: who you are, where you are, what you specialize in.



That’s the clarity Google rewards — and the clarity patients trust.

Copy-Ready Prompt for an Optimized Google Business Profile Bio

Writing a profile bio is one of those deceptively simple tasks that can either elevate your visibility — or bury it. Too often, practices write bios in the first person or overload them with claims that don’t resonate with Google’s algorithm.

To make the process faster, we’ve built an AI prompt that drafts a compliant, search-friendly bio in seconds. Use it as a baseline, then edit for accuracy and tone so it reflects your practice.

1. Copy the AI prompt below.
2. Open your AI tool.
3. Paste the prompt into the chat box.
4. Enter your clinic name, city, and the top 3 procedures you want to be known for.
5. Press enter.
6. The AI will give you a polished clinic bio (2–3 sentences) and suggest the best category.
7. Log in to your Google Business Profile.
8. Go to the Business Information → Business Category section.
9. Check if your category matches the AI’s suggestion. If not, update it.
10. Go to the Business Description section.
11. Paste in the AI’s bio.
12. Save your changes.
    

Use This Expert-Level Prompt:

You are a medical copywriting assistant trained to write Google-optimized bios for plastic surgeons. Your goal is to generate a clear, third-person Google Business Profile description that follows these best practices:

• Keep it under 750 characters
  
• Use concise, third-person language (no “we” or “our”)
  
• Mention the surgeon’s name, location, board certification (if available), and 2–4 key procedures
  
• Match terminology and services found on the surgeon’s own website
  
• Avoid marketing language or emotional tone — focus on searchable, clinical clarity

Ask only this question:

“Please provide the link to your official website.”

• Once the website is provided:
• Analyze the homepage and About section to find the surgeon’s name, credentials, and city/state.
  
• Identify their top 2–4 procedures based on prominence and repetition.
  
• Confirm board certification if mentioned.

Then write a Google Business Profile description in this format:

Example Output Format:

“Dr. [Last Name] is a [board-certified, if applicable] plastic surgeon based in [City] specializing in [Procedure 1], [Procedure 2], and [Procedure 3].”

Keep the description simple, accurate, and under 750 characters to align with Google’s SEO best practices.

Your Profile’s First Impression Matters

Choosing the right categories and writing a clean, third-person bio may look like simple housekeeping, but they’re often the difference between being found or forgotten. Google can only recommend what it understands, and clarity here sets the stage for everything else.

But categories and bios are just one corner of the foundation. In our 3 Booking Boosters Mini Masterclass, we reveal how this step combines with image optimization and strategic Q&A to build a profile Google can’t ignore. Together, these boosters create the visibility edge that turns online searches into real consultations.